The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, Through 100 Iconic Labels

“This splendid introduction to American whiskey, told through its iconography and period cocktails, sure whets the appetite for a glass of the real thing!” 
—Charles MacLean, creator of World Whiskey

“As an immigrant to the United States, I knew little about American history until I started to research bourbon back in the 1990s. Reading The Art of American Whiskey was like taking a graduate course. Pour yourself two fingers of whiskey, then pore over this fascinating and incredibly beautiful book—it’s a grand way to chill out.” 
—Gary “gaz” Regan, creator of The Negroni and coauthor of The Book of Bourbon and Other Fine American Whiskeys

“The Prohibition Era left a gap in The usa’s knowledge of whiskey, leading to a slew of myths and misconceptions. Whiskey and spirits enthusiast Noah Rothbaum debunks a few of these myths in his new book, “The Art of American Whiskey,” which uses 100 vintage and modern labels to help tell the story of whiskey in The usa.”
—Brittany Fowler, Business Insider

“Flip through, drink up and soak in a unique, visually delightful take on a distinctly American art form.”
—Kat Kinsman, Tasting Table

“Many a book, blog and news article has been devoted to the topic of whiskey: the way it’s aged, where to drink it, how to store it and serve it or pair it with food. But comparatively little attention has been paid to how whiskey is packaged. Which is a shame, in reality, when you consider how a beautiful, funny or fancy-looking label can influence which bottles we buy — and which we ignore — when shopping the whiskey aisle. Spirits and wine author Noah Rothbaum felt that it was time that American whiskey labels had their day in the spotlight. His new book, The Art of American Whiskey,traces the history of surprisingly elaborate labels from the 1800s to today.”
—Tove Danovich, NPR 

“Noah Rothbaum follows the endearing history of how the great whiskey peddlers of The usa enticed us to take a look at their products in the first place. Natural scenes, patriotism, frontier heroes, folkloric heroes, medicinal claims: very little was off limits for marketers looking to hawk their hooch. But this book isn’t limited to commercial imagery. It’s also a valuable history of the country as a whole—not to mention that it includes some pretty good cocktail recipes. “
—Jack Bettridge, Cigar Aficionado

NOAH ROTHBAUM is a author and spirits expert based in New York City. He is the creator of The Business of Spirits, the former editor-in-chief of Liquor.com, and has contributed to the Wall Street Journal, New York Times, O Magazine, Details, Men’s Journal, Men’s Fitness, Food & Wine, Gastronomica, and more.